Case Study - 5 Simmons Place, Chapman
It's not often a property comes along which is really something special, that you can't wait to get your hands on to style. Such was the case with this house in Chapman, a 1975 Willemsen architect designed house. The home nestles discreetly into a 2,000 metre block and is built over three split levels, although this is not obvious from the exterior of the house, such is the quality of the design.
Once inside, the superior workmanship and extensive use of beautiful materials, such as cedar panelling and travertine tiling, is self evident. The exposed brick is quintessentially mid century, also a feature of houses built by Seidler, Grounds, Boyd and Taglietti during this period. Even the pool is asymmetrical and, alongside it, a separate sauna, gym, shower and change room. It is amazing to discover a property in near original condition, the only alteration is an 80s Tuscan renovation in the ensuite and powder room.
At Sold On Styling, we wanted to pay tribute to the heritage of the house, not slavishly, but in a way that promoted and accentuated the property's architectural merit. For example, we sourced a range of rugs typical of the period, including those designed by Verner Panton, original Flokati rugs, a psychedelic rya from Scandinavia and the fabulous 70s rug in the lounge is an iconic shag named 'Graceful'. Also in the lounge room, we decorated the hearth with huge West German lava vases. There is also a gorgeous 60s buffet behind the Barcelona chairs and a Hollywood 70s glamour coffee table discovered at the Salvos adorned with original mid century glass ware. All of these fabulous pieces were used with contemporary art work from artists such as Jo Darbyshire (www.jodarbyshire.com), Christina Thwaites (www.christinathwaites.net) and local Canberra artist, Karen Green (www.karengreen.com.au).
In most of the rooms and outdoors we combined vintage with contemporary furnishings. The main bedroom's sleek lines can be attributed to the 1960s teak bedhead with attached bedside tables but the majority of other furnishings were sourced from current ranges. What's important is how you put it all together. You really only need one or two statement pieces in a room to pull it off. As you can tell, we have a passion for mid century design, but we also like to illustrate how you can mix it up with other styles to great effect.
This property sold at auction for $1.3 million.
“Thanks for the opportunity to work together to market my property. I was stunned with the results of the auction. The combination of the sales strategy, and presentation were extraordinary. I was particularly pleased that you took ownership over the result and used your innovation and vision to create the outcome for me. I have tried to sell my property previously and have not achieved a suitable result....I am very confident to say that you styled the house in a manner that delivered a very natural result....not one that was constructed to a standard recipe. I'd be very happy to recommend you to any discerning protective buyer."
— Andrew Phillips, Melbourne